The Investor Awareness Index provides open access to an independent and specialized source of comparative research on publicly traded companies' investor awareness initiatives. Our ratings are a useful tool for

& many other individuals, groups, and companies affiliated with the financial & investment sectors.

Investors and Investment Groups

One of the main uses of the Investor Awareness Index is that it offers investors an additional tool that can augment the investment research process. The Index helps investors understand how effective a company is in getting their stock on the radar screen of the investment community. Scores and information presented on The Index can help support investment decisions and can be incorporated into the various models or theories investors use when assessing an investment opportunity.

Potential shareholders, current investors, employee-shareholders, stock options holders, and venture capital firms are among the many investment groups that can utilize The Index's content.

Publicly Traded Companies

Publicly traded companies use The Index's content to learn about strategies and activities that can help them increase visibility in the investment community.

Once a publicly traded company's score is posted on the Investor Awareness Index, the company can promote its score by placing the official Investor Awareness Index Scoring Logo on its website, in press releases, in company profiles, in newsletters, in RSS feeds, in internal communications, and on other company literature.

Investor Relations Firms

As IR firms work diligently for their clients to attract new investors, retain existing investors, build value for shareholders, and stabilize an investor base, an IR firm can tout it's clients' scores to potential and existing shareholders, retail and institutional investors, fund managers and analysts, among others.

IR firms can include scores in investor presentations, IR Web pages, press releases, facts sheets, road-show programs, videos, pitch letters, newsletters, investment community information kits, and in all investor related marketing efforts.

Analysts and Research Firms

In providing coverage and research of publicly traded companies to investment firms, end-user businesses, industry vendors, and others, analysts and research firms can include in their published information an industry standard score that reflects the comprehensiveness and effectiveness of a company's efforts to generate awareness for its stock within the investment community.

Investment Advisors

In advising clients on investment matters, hedge fund managers, pension fund managers, mutual fund and trust fund managers, certified financial planners (CFP), and chartered financial analysts (CFA) can incorporate company scores from the Investor Awareness Index into the recommendations and direct financial advice they offer.

Journalists

Journalists that provide information and/or opinions about finance and investing can utilize information and scores found on the Investor Awareness Index as they research publicly traded companies.

Financial and Investment-Related Websites

There are thousands of websites that provide financial data, news, and information, feature company profiles, offer investment opinions, and provide forums for discussing stocks. These sites can supplement their content and provide users with additional information about companies by including or referencing scores listed on the Investor Awareness Index, especially for companies that are not household names.