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Stock Market investing can be challenging - even for skilled investors. Thankfully, many investors or those who plan on investing in the stock market can turn to the Internet to help determine what stock they should invest in. Others ask friends or associates what they think of a particular company in the stock market. Investing, any way you look at it, requires research, analysis, and little bit of luck. One critical area that is often overlooked when evaluating a potential investment is a company’s investor awareness initiatives. Enter--The Investor Awareness Index--a unique rating service that provides a tool for those who currently invest or who are thinking of investing in the stock market. The Investor Awareness Index's ratings are the first of its kind and shed light on a company's effort and commitment to tell its story--an area that is taken for granted. Even though the ratings have no reflection on a company's stock price, they provide a crucial piece of information that can be used to help an investor decide if they want to invest in a particular company.
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